Social Enterprise Clothing Celerbrates Mr. Swag N My Jeans Album Release ‘It’s N My Jeans’


Social Enterprise Clothing will have its Second Chance line at the party to celebrate the release of Mr. Sag N My Jeans newest album, “It’s N My Jeans”. Bobo of Cypress Hill and Ritmo Machine will be in attendance. In addition to other Misol Tribe artists, the party will be introducing the Tribe’s most recent artist, Mescalito, who will be performing throughout the event.

Second Chance gear will be handed out to attendees along with Misol Tribe street wear. The party is open to the public from 9:00 pm to 2:00 am and there will also be live paintings done by Fabian Debora at the event.

The launch party will be at the studio at 1975 Riverside Dr, Los Angeles, CA 90039 from 9:00 pm to 2:00 am and for more information about the event please go to

Second Chance Artist Fabian Debora’s Chalk Art Piece, “Mas Fina”, Featured in the Pasadena Star-News


The Pasadena Star-News featured a picture of Fabian Debora’s mural, “Mas Fina” (The Finest One) on the front page of Monday’s paper. Second Chance’s street team was there and gave away one hundred Join the Movement t-shirts to the first one hundred guests. Along with 100,000 other visitors, a representative was there and interviewed Fabian on his piece, his process, and his art.

The festival, recognized as the largest street painting festival in the world, had over 600 artists competing for the top prizes. Fabian worked nine hours a day for two days on his entry as did all of the artists, and “Mas Fina” may not have taken home a festival prize, but Social Enterprise Clothing and Homeboy Industries voted his piece their “People’s Choice Award”.

Second Chance Artist, Fabian Debora, Competes at 20th Annual Pasadena Chalk Festival


The Pasadena Chalk Festival celebrates its 20th Anniversary this weekend and Social Enterprise Clothing’s artist, Fabian Debora competes again. This is his second year participating in the event. The event supports The Light Bringer Project, a Pasadena-based nonprofit organization whose mission is “to build community through the power of the arts.” The festival continues the legacy of street painting art form and hundreds of artists from all across Southern California spend the two days creating spectacular chalk murals on concrete areas in every style imaginable.

The artists compete in several awards categories including Best Technique, Most Humorous, Best Animation, Best Use of Color, and more. Come out and support Fabian as he represents for Homeboy Industries and Second Chance. Second Chance’s street team will be there and the first 100 guests will get a free Join the Movement t-shirt. Visitors can help select “Paseo Colorado People’s Choice” winner! The event is family friendly, and in addition to watching the artists at work, guests are treated to live music and entertainment throughout the weekend. There is an area just for the kids, too. KIDS CHALKLAND allows younger visitors a chance to create their own chalk artwork.

Paseo Colorado is located at 280 E. Colorado Blvd., between Marengo and Los Robles Avenues, in the heart of Pasadena’s historic downtown Civic Center. The festival will be open Saturday, June 16, 2012 and Sunday, June 17, 2012.

Social Enterprise Clothing Catches Traction at Boyle Heights Farmer’s Market


Social Enterprise Clothing (SEC) had its first public showing at the Boyle Heights Farmer’s Market. The inaugural shirt, Los Angeles, created a stir among the venue’s clients. Dario Debora, Second Chance’s Front Line Man, was pleased by the crowds’ reaction to the shirt and the company’s mission to help Homeboy Industries.

Dario stated, “I’ve been coming to this market for the last 2 years, and these are the largest crowds I’ve seen at the booth. Everyone wants to help Homeboy Industries, and get a Defer designed shirt too. I can’t wait to come back next week when we have Big Sleeps’ first shirt design.”

The Boyle Heights Farmer’s Market opened for the first time on May 9, 2010. It operates every Friday night from 3:00 p.m. to 8:00 p.m. and provides quality products at affordable prices to the local community. It is a friendly family-oriented setting for shopping and socializing. In addition to the fresh produce, bread and food normally found at a Farmer’s Market, the Boyle Heights Market has a different band every week, features local artisans, and showcases Community Agencies to make it easier for neighborhood residents to find local resources. The Farmer’s Market is located at First Street and Bailey Street, Boyle Heights, CA 90033.

SEC’s Second Chance will be back next Friday, June 15, 2012. A portion of every shirt sale goes back to Homeboy Industries to support its mission to provide job training, education, life skills and social services to its clients. The men and women looking for a New Way to live and a Second Chance to become contributing members to their families and their communities.

For booth information at the Farmer’s Market, contact Toni at 1(951) 224-4164.

Announcing a New Partnership between Father Greg Boyle’s Homeboy Industries and Social Enterprise Clothing


Father Greg Boyle, Homeboy Industries and Social Enterprise Clothing are pleased to announce a new partnership that will provide a NewWay to generate a revenue stream for HBI’s mission to offer more people a Second Chance at a new life. 30% of all online sales will be donated back to Homeboy Industries. The more shirts sold, the more money given back to HBI; the more money donated to HBI, the more Society benefits; and the Movement begins. Click here to see the press release

LA Times Book Fair


Come & Meet Father Greg Boyle legendary founder of Homeboy Industries on Saturday April 21st from 10:00AM to 12:00PM during the LA Times Book Fair as he signs copies of his Los Angeles Times #1 best selling book “Tattoos On The Heart”. He will also be introducing a new venture that will help support Homeboy Industries called Social Enterprise Clothing. Social Enterprise Clothing has two brands. NewWay & Second Chance, that produce Active Wear & Urban Wear designed by street famed designers that have turned their life’s around by the great work of Father Boyle and Homeboy Industries. All of the Designers will be present at various times during the LA Times Book Fair including Big Sleeps, Spade & Defer. Come join us at booth 347 and learn a New Way to support Homeboy Industries so they can provide more people with a Second Chance to start a new life.